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Motivating Social Influencers to Engage in Health Behavior Interventions

Social influencers are widely known as the promotors of purchase behavior as well as for their potential to change health behaviors among individuals in their social networks. For social influencers to be successful in changing behaviors, it is essential that they convey their message in an authenti...

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Detalles Bibliográficos
Autores principales: Smit, Crystal R., Bevelander, Kirsten E., de Leeuw, Rebecca N. H., Buijzen, Moniek
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9354713/
https://www.ncbi.nlm.nih.gov/pubmed/35936257
http://dx.doi.org/10.3389/fpsyg.2022.885688