The influence of core service quality associated with Korean women’s volleyball on national image and consumption engagement of Korean products: Perspective of Korean Wave in Thailand

Building on the stimulus-organism-response (SOR) framework, we proposed and tested a hypothesized model examining the effect of core service quality on national image and related behavioral intentions (i.e., intention to visit Korea and intention to purchase Korean products). Using 286 samples colle...

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Detalles Bibliográficos
Autores principales: Jeon, Jong-Hwan, Byon, Kevin K., Song, Hyunseok, Park, Sung-Bae Roger
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9355027/
https://www.ncbi.nlm.nih.gov/pubmed/35936307
http://dx.doi.org/10.3389/fpsyg.2022.788257

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9355027/
https://www.ncbi.nlm.nih.gov/pubmed/35936307
http://dx.doi.org/10.3389/fpsyg.2022.788257

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