Psychographic segmentation to identify higher-risk teen peer crowds for health communications: Validation of Virginia's Mindset Lens Survey

Audience segmentation is necessary in health communications to ensure equitable resource distribution. Peer crowds, which are macro-level teen subcultures, are effective psychographic segments for health communications because each crowd has unique mindsets, values, norms, and health behavior profil...

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Detalles Bibliográficos
Autores principales: Stalgaitis, Carolyn A., Jordan, Jeffrey W., Djakaria, Mayo, Saggese, Daniel J., Bruce, Hannah Robbins
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Public Health
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9355138/
https://www.ncbi.nlm.nih.gov/pubmed/35937230
http://dx.doi.org/10.3389/fpubh.2022.871864

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9355138/
https://www.ncbi.nlm.nih.gov/pubmed/35937230
http://dx.doi.org/10.3389/fpubh.2022.871864

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