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Exploring short video apps users’ travel behavior intention: Empirical analysis based on SVA-TAM model

Social media had made significant effect on the tourism and hospitality industry. Among diverse types of social media platforms, short video apps (SVA) represented by TikTok or Douyin had brought great changes to the tourism industry. As new mobile technology platform, short video apps had changed t...

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Detalles Bibliográficos
Autores principales: Wang, Cheng, Cui, Wenjing, Zhang, Yating, Shen, Huawen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9355327/
https://www.ncbi.nlm.nih.gov/pubmed/35936296
http://dx.doi.org/10.3389/fpsyg.2022.912177