Mediating Role of Customer Value Co-creation and Internal Branding Between Brand Orientation and Brand Performance: Moderating Effect of Enterprise Innovative Capabilities-Evidence From Agri Product Users

There has been a rejuvenated interest from researchers and scholars regarding the various ways in which organizations can enhance their overall brand performance. Enterprise brand orientation are said to be the main factors that aid in improving brand performance along with internal branding and the...

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Detalles Bibliográficos
Autor principal: Yu, Zhifang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9355527/
https://www.ncbi.nlm.nih.gov/pubmed/35936341
http://dx.doi.org/10.3389/fpsyg.2022.938225

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9355527/
https://www.ncbi.nlm.nih.gov/pubmed/35936341
http://dx.doi.org/10.3389/fpsyg.2022.938225

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