An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities

This study analyses the function of value co-creation in mediating the relationship between brand orientation, brand performance, and innovation capacities in China’s small and medium-sized enterprises (SMEs). Using the organization’s size differential characteristic, additional testing of these cri...

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Detalles Bibliográficos
Autor principal: Yueqiang, Zhao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9356290/
https://www.ncbi.nlm.nih.gov/pubmed/35941948
http://dx.doi.org/10.3389/fpsyg.2022.967931

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9356290/
https://www.ncbi.nlm.nih.gov/pubmed/35941948
http://dx.doi.org/10.3389/fpsyg.2022.967931

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