Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia

BACKGROUND: In recent years, technological advancements have increased the importance of innovation activities. Therefore, firms invest millions of dollars in innovation activities to ensure long-term business sustainability. Similarly, consumer concerns have increased dramatically over the past yea...

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Detalles Bibliográficos
Autores principales: Yi, Lin, Khan, Muhammad Saqib, Safeer, Asif Ali
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9358993/
https://www.ncbi.nlm.nih.gov/pubmed/35959050
http://dx.doi.org/10.3389/fpsyg.2022.942048

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9358993/
https://www.ncbi.nlm.nih.gov/pubmed/35959050
http://dx.doi.org/10.3389/fpsyg.2022.942048

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