Cargando…

Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia

BACKGROUND: In recent years, technological advancements have increased the importance of innovation activities. Therefore, firms invest millions of dollars in innovation activities to ensure long-term business sustainability. Similarly, consumer concerns have increased dramatically over the past yea...

Descripción completa

Detalles Bibliográficos
Autores principales:	Yi, Lin, Khan, Muhammad Saqib, Safeer, Asif Ali
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9358993/ https://www.ncbi.nlm.nih.gov/pubmed/35959050 http://dx.doi.org/10.3389/fpsyg.2022.942048

Ejemplares similares

Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
por: Zhang, Shikun, et al.
Publicado: (2020)

Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context
por: Safeer, Asif Ali, et al.
Publicado: (2022)

Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?
por: Chen, Libin, et al.
Publicado: (2022)

Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
por: Zhang, Shikun, et al.
Publicado: (2020)

Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality
por: Zhao, Jin, et al.
Publicado: (2022)

Consumption Habits and Brand Loyalty of Belgian Coffee Consumers
por: Alsafra, Zouheir, et al.
Publicado: (2022)

Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value
por: Jia, Xinzhong, et al.
Publicado: (2022)

How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty
por: Chuenban, Pichit, et al.
Publicado: (2021)

Brand loyalty in the face of stockouts
por: Khan, Uzma, et al.
Publicado: (2023)

Accessing the Influence of Community Experience on Brand Loyalty Toward Virtual Brand Community: Developing Country Perspective
por: Huangfu, Zhounan, et al.
Publicado: (2022)

Brand Knowledge and Organizational Loyalty as Antecedents of Employee-Based Brand Equity: Mediating Role of Organizational Culture
por: Liu, Xiaoming
Publicado: (2022)

Consumers’ Loyalty Related to Labor Inclusion of People with Disabilities
por: González, Marta, et al.
Publicado: (2016)

Sustainable Export Innovation Behavior of Firms Under Fiscal Incentive
por: Feng, Chen, et al.
Publicado: (2021)

The Notion of Coopetition-Based Open-Innovation in Business Practices: A Model to Accelerate Firm Performance
por: Avotra, Andrianarivo Andriandafiarisoa Ralison Ny, et al.
Publicado: (2022)

Determinants of Green Innovation to Achieve Sustainable Business Performance: Evidence From SMEs
por: Baeshen, Yasser, et al.
Publicado: (2021)

Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
por: Martínez-Ruiz, María P., et al.
Publicado: (2017)

Consumer Brand Engagement Beyond the “Likes”
por: Razmus, Wiktor
Publicado: (2021)

Opt-Out Effect, The: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty
por: Smith, Gerald
Publicado: (2015)

Flexible Loyalties: How Malleable Are Bicultural Loyalties?
por: Chiou, Andy Y., et al.
Publicado: (2016)

Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity
por: Al-Abdallah, Ghaith, et al.
Publicado: (2023)

Understanding the Relative Impact of Dual Identification on Brand Loyalty on Social Media: The Regulatory Fit Perspective in Different Cultures
por: Chen, Shang, et al.
Publicado: (2022)

The effect of corporate social responsibility on trustful relationship, supportive communication intention, and brand loyalty of ethnic halal restaurants
por: Toshmirzaev, Davron, et al.
Publicado: (2022)

The Relationship Between CEO Duality and Business Firms’ Performance: The Moderating Role of Firm Size and Corporate Social Responsibility
por: Mubeen, Riaqa, et al.
Publicado: (2021)

Brand first? The effect of hotel online word-of-mouth on consumer brand sensitivity
por: Li, Xianchun, et al.
Publicado: (2022)

Social Media and brand loyalty in ophthalmological services
por: Gheorghe, Consuela-Mădălina
Publicado: (2021)

The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China
por: Na, Meng, et al.
Publicado: (2023)

The Role of Identification in Consumers' Evaluations of Brand Extensions
por: Marin, Longinos, et al.
Publicado: (2018)

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment
por: Bian, Weijun, et al.
Publicado: (2022)

Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses
por: Nazir, Mehrab, et al.
Publicado: (2020)

Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity
por: He, Zijing
Publicado: (2022)

The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
por: Plotkina, Daria, et al.
Publicado: (2022)

Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
por: Villacé-Molinero, Teresa, et al.
Publicado: (2016)

“Loyalty to organizations” or “loyalty to supervisors”? Research on differential leadership and employee loyalty behavior: A perspective of insiders and outsiders
por: Zhang, Honglie, et al.
Publicado: (2022)

Do Visionary-Feedback Seeking CEOs Enhance Firm Sustainability Through Eco-Innovation? A Moderated Mediation Model
por: Yuanyuan, Cheng, et al.
Publicado: (2022)

Business Sustainability in Asia
por: Rezaee, Zabihollah
Publicado: (2019)

Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features
por: Kato, Takumi
Publicado: (2021)

Trickle-Down Effects of Entrepreneurial Bricolage and Business Model Innovation on Employee Creativity: Evidence From Entrepreneurial Internet Firms in China
por: Hou, Fei, et al.
Publicado: (2022)

Product Market Competition and Firm Performance: Business Survival Through Innovation and Entrepreneurial Orientation Amid COVID-19 Financial Crisis
por: Liu, Qiang, et al.
Publicado: (2022)

Improving Firm’s Economic and Environmental Performance Through the Sustainable and Innovative Environment: Evidence From an Emerging Economy
por: Ahmad, Naveed, et al.
Publicado: (2021)

The Mediating Role of Customer Satisfaction between Antecedent Factors and Brand Loyalty for the Shopee Application
por: Zaato, Solomon Gbene, et al.
Publicado: (2023)

Cannot write session to /tmp/vufind_sessions/sess_677mmfgokh8k2ki3csikbl61i9