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The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB

This study examines the influence of environmental values on consumer intentions to participate in agritourism through the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory. It proposes an integrative model by adding two variables, i.e., environmental benefits and the human-nature...

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Detalles Bibliográficos
Autores principales: Zhao, Zinan, Xue, Yongji, Geng, Lili, Xu, Ye, Meline, Nyingone Ndongo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Netherlands 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9360681/
https://www.ncbi.nlm.nih.gov/pubmed/35965967
http://dx.doi.org/10.1007/s10806-022-09881-8