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The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB
This study examines the influence of environmental values on consumer intentions to participate in agritourism through the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory. It proposes an integrative model by adding two variables, i.e., environmental benefits and the human-nature...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Netherlands
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9360681/ https://www.ncbi.nlm.nih.gov/pubmed/35965967 http://dx.doi.org/10.1007/s10806-022-09881-8 |