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The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB
This study examines the influence of environmental values on consumer intentions to participate in agritourism through the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory. It proposes an integrative model by adding two variables, i.e., environmental benefits and the human-nature...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Netherlands
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9360681/ https://www.ncbi.nlm.nih.gov/pubmed/35965967 http://dx.doi.org/10.1007/s10806-022-09881-8 |
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author | Zhao, Zinan Xue, Yongji Geng, Lili Xu, Ye Meline, Nyingone Ndongo |
author_facet | Zhao, Zinan Xue, Yongji Geng, Lili Xu, Ye Meline, Nyingone Ndongo |
author_sort | Zhao, Zinan |
collection | PubMed |
description | This study examines the influence of environmental values on consumer intentions to participate in agritourism through the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory. It proposes an integrative model by adding two variables, i.e., environmental benefits and the human-nature coordination concept, to the TPB. The study employs a questionnaire survey method and a sample of 640, which was statistically analysed through structural equation modeling (SEM). The results reveal that the “environmental values-attitudes-behavioural intentions” framework has scientific applicability in agritourism. Environmental values, measured through the variables environmental benefits and the human-nature coordination concept, are positively correlated directly or indirectly with agritourism consumption intentions, while attitudes and subjective norms serve as mediators. However, the mediating effect of perceived behavioural control is not statistically significant, indicating making efforts to influence attitudes and subjective norms is more useful for and effective in stimulating the public’s intentions towards agritourism. As this study tests the hypotheses with empirical data, it provides practical implications for policy-makers and programme managers. |
format | Online Article Text |
id | pubmed-9360681 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Springer Netherlands |
record_format | MEDLINE/PubMed |
spelling | pubmed-93606812022-08-09 The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB Zhao, Zinan Xue, Yongji Geng, Lili Xu, Ye Meline, Nyingone Ndongo J Agric Environ Ethics Articles This study examines the influence of environmental values on consumer intentions to participate in agritourism through the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory. It proposes an integrative model by adding two variables, i.e., environmental benefits and the human-nature coordination concept, to the TPB. The study employs a questionnaire survey method and a sample of 640, which was statistically analysed through structural equation modeling (SEM). The results reveal that the “environmental values-attitudes-behavioural intentions” framework has scientific applicability in agritourism. Environmental values, measured through the variables environmental benefits and the human-nature coordination concept, are positively correlated directly or indirectly with agritourism consumption intentions, while attitudes and subjective norms serve as mediators. However, the mediating effect of perceived behavioural control is not statistically significant, indicating making efforts to influence attitudes and subjective norms is more useful for and effective in stimulating the public’s intentions towards agritourism. As this study tests the hypotheses with empirical data, it provides practical implications for policy-makers and programme managers. Springer Netherlands 2022-08-08 2022 /pmc/articles/PMC9360681/ /pubmed/35965967 http://dx.doi.org/10.1007/s10806-022-09881-8 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) . |
spellingShingle | Articles Zhao, Zinan Xue, Yongji Geng, Lili Xu, Ye Meline, Nyingone Ndongo The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB |
title | The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB |
title_full | The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB |
title_fullStr | The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB |
title_full_unstemmed | The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB |
title_short | The Influence of Environmental Values on Consumer Intentions to Participate in Agritourism—A Model to Extend TPB |
title_sort | influence of environmental values on consumer intentions to participate in agritourism—a model to extend tpb |
topic | Articles |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9360681/ https://www.ncbi.nlm.nih.gov/pubmed/35965967 http://dx.doi.org/10.1007/s10806-022-09881-8 |
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