The influence of brand marketing on consumers’ emotion in mobile social media environment

With the development of urban economy and the enhancement of competition among cities, urban marketing has attracted more and more attention. Emotional marketing is a people-oriented marketing strategy, which cannot be ignored under the current economic development and urban development level. Today...

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Detalles Bibliográficos
Autores principales: He, Xingjie, Zhu, Lixiao, Sun, Lin, Yang, Linqian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9360773/
https://www.ncbi.nlm.nih.gov/pubmed/35959055
http://dx.doi.org/10.3389/fpsyg.2022.962224

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9360773/
https://www.ncbi.nlm.nih.gov/pubmed/35959055
http://dx.doi.org/10.3389/fpsyg.2022.962224

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