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The influence of brand marketing on consumers’ emotion in mobile social media environment

With the development of urban economy and the enhancement of competition among cities, urban marketing has attracted more and more attention. Emotional marketing is a people-oriented marketing strategy, which cannot be ignored under the current economic development and urban development level. Today...

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Detalles Bibliográficos
Autores principales: He, Xingjie, Zhu, Lixiao, Sun, Lin, Yang, Linqian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9360773/
https://www.ncbi.nlm.nih.gov/pubmed/35959055
http://dx.doi.org/10.3389/fpsyg.2022.962224
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author He, Xingjie
Zhu, Lixiao
Sun, Lin
Yang, Linqian
author_facet He, Xingjie
Zhu, Lixiao
Sun, Lin
Yang, Linqian
author_sort He, Xingjie
collection PubMed
description With the development of urban economy and the enhancement of competition among cities, urban marketing has attracted more and more attention. Emotional marketing is a people-oriented marketing strategy, which cannot be ignored under the current economic development and urban development level. Today, with abundant commodities and diversified shopping channels, how to attract new customers, maintain old customers and enhance customer loyalty through emotional marketing has become the focus of enterprises’ work. This paper studies from the perspective of clothing. Facing the fierce market competition, in the marketing era of domestic and foreign big enterprises seeking development by brands, if small and medium-sized enterprises want to survive and develop, they must set up the lofty goal of becoming big enterprises, implement brand marketing, and constantly grow and grow healthily in the process of building strong brands. It can be seen from the research in this paper that the recommendation success of this algorithm is 19% better than that of the traditional algorithm in the case of a certain number of partitions, and it is suitable for being put into extensive practice.
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spelling pubmed-93607732022-08-10 The influence of brand marketing on consumers’ emotion in mobile social media environment He, Xingjie Zhu, Lixiao Sun, Lin Yang, Linqian Front Psychol Psychology With the development of urban economy and the enhancement of competition among cities, urban marketing has attracted more and more attention. Emotional marketing is a people-oriented marketing strategy, which cannot be ignored under the current economic development and urban development level. Today, with abundant commodities and diversified shopping channels, how to attract new customers, maintain old customers and enhance customer loyalty through emotional marketing has become the focus of enterprises’ work. This paper studies from the perspective of clothing. Facing the fierce market competition, in the marketing era of domestic and foreign big enterprises seeking development by brands, if small and medium-sized enterprises want to survive and develop, they must set up the lofty goal of becoming big enterprises, implement brand marketing, and constantly grow and grow healthily in the process of building strong brands. It can be seen from the research in this paper that the recommendation success of this algorithm is 19% better than that of the traditional algorithm in the case of a certain number of partitions, and it is suitable for being put into extensive practice. Frontiers Media S.A. 2022-07-26 /pmc/articles/PMC9360773/ /pubmed/35959055 http://dx.doi.org/10.3389/fpsyg.2022.962224 Text en Copyright © 2022 He, Zhu, Sun and Yang. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
He, Xingjie
Zhu, Lixiao
Sun, Lin
Yang, Linqian
The influence of brand marketing on consumers’ emotion in mobile social media environment
title The influence of brand marketing on consumers’ emotion in mobile social media environment
title_full The influence of brand marketing on consumers’ emotion in mobile social media environment
title_fullStr The influence of brand marketing on consumers’ emotion in mobile social media environment
title_full_unstemmed The influence of brand marketing on consumers’ emotion in mobile social media environment
title_short The influence of brand marketing on consumers’ emotion in mobile social media environment
title_sort influence of brand marketing on consumers’ emotion in mobile social media environment
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9360773/
https://www.ncbi.nlm.nih.gov/pubmed/35959055
http://dx.doi.org/10.3389/fpsyg.2022.962224
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