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The influence of brand marketing on consumers’ emotion in mobile social media environment
With the development of urban economy and the enhancement of competition among cities, urban marketing has attracted more and more attention. Emotional marketing is a people-oriented marketing strategy, which cannot be ignored under the current economic development and urban development level. Today...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9360773/ https://www.ncbi.nlm.nih.gov/pubmed/35959055 http://dx.doi.org/10.3389/fpsyg.2022.962224 |