The impact of consumer confusion on the service recovery effect of Online Travel Agency (OTA)

This study carried out a scenario experiment in Guangxi, China, and used a questionnaire to obtain the research data of the subjects to explore the service recovery effect of local online travel agencies (OTAs) from the perspective of consumer psychology. The empirical results show that consumer con...

Descripción completa

Detalles Bibliográficos
Autores principales: Wei, Jiahua, Liu, Minkun, Li, Wei, Hou, Zhiping, Li, Lei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9362697/
https://www.ncbi.nlm.nih.gov/pubmed/35967506
http://dx.doi.org/10.1007/s12144-022-03540-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9362697/
https://www.ncbi.nlm.nih.gov/pubmed/35967506
http://dx.doi.org/10.1007/s12144-022-03540-x

Ejemplares similares