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The impact of consumer confusion on the service recovery effect of Online Travel Agency (OTA)
This study carried out a scenario experiment in Guangxi, China, and used a questionnaire to obtain the research data of the subjects to explore the service recovery effect of local online travel agencies (OTAs) from the perspective of consumer psychology. The empirical results show that consumer con...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9362697/ https://www.ncbi.nlm.nih.gov/pubmed/35967506 http://dx.doi.org/10.1007/s12144-022-03540-x |