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Influence of Millennials’ eco-literacy and biospheric values on green purchases: the mediating effect of attitude
The objective of this study is to find out the effect of eco-literacy and biospheric values on attitudes and intention to purchase green products. To observe this, we developed a study design that includes variables from green consumer behavior literature. We collected data from 447 respondent of pu...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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Springer US
2022
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9362701/ http://dx.doi.org/10.1007/s11115-022-00645-6 |