How does the use of simultaneous contrast illusion on product-background color combination nudge consumer behavior? A behavioral and event-related potential study

Color, as one of the most critical visual factors influencing consumer decisions, has been widely used in e-commerce marketing. However, the effects of product-background saturation combination on consumers’ willingness to purchase products with different heaviness attributes (e.g., heaviness-positi...

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Detalles Bibliográficos
Autores principales: Peng, Minjing, Tong, Yao, Xu, Zhicheng, Jiang, Linli, Huang, Haiyang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9363632/
https://www.ncbi.nlm.nih.gov/pubmed/35968366
http://dx.doi.org/10.3389/fnins.2022.942901

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9363632/
https://www.ncbi.nlm.nih.gov/pubmed/35968366
http://dx.doi.org/10.3389/fnins.2022.942901

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