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A New Destination on the Palm? The Moderating Effect of Travel Anxiety on Digital Tourism Behavior in Extended UTAUT2 and TTF Models
Digital tourism has developed rapidly, especially in museums. However, as people become increasingly familiar with digital museums, their use intentions and behavior have changed. Taking the Digital Palace Museum in China as an example, applying the PLS-SEM method, this study uncovers visitors’ use...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9363828/ https://www.ncbi.nlm.nih.gov/pubmed/35967706 http://dx.doi.org/10.3389/fpsyg.2022.965655 |