Cargando…

Developing the Message Assessment Scale for Tobacco Prevention Campaigns: Cross-sectional Validation Study

BACKGROUND: Mass media campaigns are effective for influencing a broad range of health behaviors. Prior to launching a campaign, developers often conduct ad testing to help identify the strengths and weaknesses of the message executions among the campaign’s target audience. This process allows for c...

Descripción completa

Detalles Bibliográficos
Autores principales: Rath, Jessica M, Perks, Siobhan N, Williams, Kenneshia N, Budnik, Tracy, Geraci, John, Vallone, Donna M, Hair, Elizabeth C
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9364168/
https://www.ncbi.nlm.nih.gov/pubmed/35881429
http://dx.doi.org/10.2196/38156