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Developing the Message Assessment Scale for Tobacco Prevention Campaigns: Cross-sectional Validation Study
BACKGROUND: Mass media campaigns are effective for influencing a broad range of health behaviors. Prior to launching a campaign, developers often conduct ad testing to help identify the strengths and weaknesses of the message executions among the campaign’s target audience. This process allows for c...
Autores principales: | , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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JMIR Publications
2022
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9364168/ https://www.ncbi.nlm.nih.gov/pubmed/35881429 http://dx.doi.org/10.2196/38156 |