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Developing the Message Assessment Scale for Tobacco Prevention Campaigns: Cross-sectional Validation Study

BACKGROUND: Mass media campaigns are effective for influencing a broad range of health behaviors. Prior to launching a campaign, developers often conduct ad testing to help identify the strengths and weaknesses of the message executions among the campaign’s target audience. This process allows for c...

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Detalles Bibliográficos
Autores principales:	Rath, Jessica M, Perks, Siobhan N, Williams, Kenneshia N, Budnik, Tracy, Geraci, John, Vallone, Donna M, Hair, Elizabeth C
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	JMIR Publications 2022
Materias:	Original Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9364168/ https://www.ncbi.nlm.nih.gov/pubmed/35881429 http://dx.doi.org/10.2196/38156

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