Cargando…

Developing the Message Assessment Scale for Tobacco Prevention Campaigns: Cross-sectional Validation Study

BACKGROUND: Mass media campaigns are effective for influencing a broad range of health behaviors. Prior to launching a campaign, developers often conduct ad testing to help identify the strengths and weaknesses of the message executions among the campaign’s target audience. This process allows for c...

Descripción completa

Detalles Bibliográficos
Autores principales:	Rath, Jessica M, Perks, Siobhan N, Williams, Kenneshia N, Budnik, Tracy, Geraci, John, Vallone, Donna M, Hair, Elizabeth C
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	JMIR Publications 2022
Materias:	Original Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9364168/ https://www.ncbi.nlm.nih.gov/pubmed/35881429 http://dx.doi.org/10.2196/38156

Ejemplares similares

Cost-Effectiveness of Using Mass Media to Prevent Tobacco Use among Youth and Young Adults: The FinishIt Campaign
por: Hair, Elizabeth C., et al.
Publicado: (2019)

Assessing the Impact of an Interactive Mobile Game on Tobacco-Related Attitudes and Beliefs: The Truth Campaign's “Flavor Monsters”
por: Rath, Jessica M., et al.
Publicado: (2015)

Educating Young Adults about Opioid Misuse: Evidence from a Mass Media Intervention
por: Rath, Jessica M., et al.
Publicado: (2021)

A multidisciplinary approach to health campaign effectiveness
por: Rath, Jessica M., et al.
Publicado: (2018)

Cost and Threshold Analysis of the FinishIt Campaign to Prevent Youth Smoking in the United States
por: Weir, Brian W., et al.
Publicado: (2018)

Effects of branded health messages on e-cigarette attitudes, intentions, and behaviors: a longitudinal study among youth and young adults
por: Rath, Jessica, et al.
Publicado: (2021)

Effects of the truth FinishIt brand on tobacco outcomes
por: Evans, W. Douglas, et al.
Publicado: (2017)

The Effect of Branding to Promote Healthy Behavior: Reducing Tobacco Use among Youth and Young Adults
por: Vallone, Donna, et al.
Publicado: (2017)

Content analysis of tobacco imagery in popular music Videos, 2018–2021
por: Rath, Jessica M., et al.
Publicado: (2023)

Developing a theoretical marketing framework to analyse JUUL and compatible e-cigarette product promotion on Instagram
por: Kostygina, Ganna, et al.
Publicado: (2023)

Building capacity to implement tobacco-free policies in college and university settings with underserved populations
por: Rath, Jessica M., et al.
Publicado: (2019)

Patterns of Tobacco Use and Dual Use in US Young Adults: The Missing Link between Youth Prevention and Adult Cessation
por: Rath, Jessica M., et al.
Publicado: (2012)

Developing Smokeless Tobacco Prevention Messaging for At-Risk Youth: Early Lessons from “The Real Cost” Smokeless Campaign
por: Walker, Matthew W., et al.
Publicado: (2018)

Cigarette Brand Preference and Pro-Tobacco Advertising Among Middle and High School Students — United States, 2012–2016
por: Perks, Siobhan N., et al.
Publicado: (2018)

Tobacco messages encountered in real-time among low socio-economic position groups: a descriptive study
por: Stevens, Elise M., et al.
Publicado: (2021)

Assessing the Feasibility of Studying Awareness of a Digital Health Campaign on Facebook: Pilot Study Comparing Young Adult Subsamples
por: Tulsiani, Shreya, et al.
Publicado: (2022)

Patterns in first and daily cigarette initiation among youth and young adults from 2002 to 2015
por: Cantrell, Jennifer, et al.
Publicado: (2018)

Effects of Multiple Exposures and Ad-Skipping Behavior on Recall of Health Messages on YouTube(TM)
por: Romberg, Alexa R., et al.
Publicado: (2020)

Examining perceptions about IQOS heated tobacco product: consumer studies in Japan and Switzerland
por: Hair, Elizabeth C, et al.
Publicado: (2018)

Checkpoint Travel Numbers as a Proxy Variable in Population-Based Studies During the COVID-19 Pandemic: Validation Study
por: Kreslake, Jennifer M, et al.
Publicado: (2023)

Optimizing Images for an E-Cigarette Messaging Campaign: Liking and Perceived Effectiveness
por: Stevens, Elise M., et al.
Publicado: (2021)

Anti-tobacco campaign: Together we can….
por: Kapoor, Vinod
Publicado: (2015)

Promoting precautionary behavior during the COVID-19 pandemic: Development and validation of a behavior-change messaging campaign
por: Alrige, Mayda, et al.
Publicado: (2021)

Development and validation of the Alcohol Message Perceived Effectiveness Scale
por: Jongenelis, Michelle I., et al.
Publicado: (2023)

Validation and Psychometric Properties of the Tobacco Urge Management Scale (TUMS)
por: Chin, Samantha M., et al.
Publicado: (2023)

The Effectiveness of Online Messages for Promoting Smoking Cessation Resources: Predicting Nationwide Campaign Effects From Neural Responses in the EX Campaign
por: Schmälzle, Ralf, et al.
Publicado: (2020)

Menthol tobacco use is correlated with mental health symptoms in a national sample of young adults: implications for future health risks and policy recommendations
por: Cohn, Amy M., et al.
Publicado: (2016)

Strategic exploration of the COVID-19 prevention campaign message: based on South Koreans’ perception type
por: Choi, Won Joo, et al.
Publicado: (2022)

Characterizing tobacco control mass media campaigns in England
por: Langley, Tessa, et al.
Publicado: (2013)

Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature
por: Cruz, Tess Boley, et al.
Publicado: (2019)

Public Response to a Social Media Tobacco Prevention Campaign: Content Analysis
por: Majmundar, Anuja, et al.
Publicado: (2020)

Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising: An Exploratory Analysis Using Ad Tracking Methodology
por: Romberg, Alexa R., et al.
Publicado: (2020)

Intervention design in public health: adaptive messaging in the Tanzanian National Sanitation Campaign
por: Czerniewska, Alexandra, et al.
Publicado: (2023)

Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign
por: Duke, Jennifer C., et al.
Publicado: (2015)

Awareness of and receptivity to FDA’s point-of-sale tobacco public education campaign
por: Dutra, Lauren M., et al.
Publicado: (2023)

Designing a tobacco counter-marketing campaign for African American youth
por: Johnson, Doris M, et al.
Publicado: (2008)

Patient Perspectives on a Targeted Text Messaging Campaign to Encourage Screening for Diabetes: Qualitative Study
por: Lenoir, Kristin M, et al.
Publicado: (2023)

The Prototypes of Tobacco Users Scale (POTUS) for Cigarette Smoking and E-Cigarette Use: Development and Validation
por: Butler, Eboneé N., et al.
Publicado: (2020)

Getting the Message Across: Outcomes and Risk Profiles by Awareness Levels of the “Measure-Up” Obesity Prevention Campaign in Australia
por: Grunseit, Anne C., et al.
Publicado: (2015)

Humor-Based Messaging in Testicular Cancer Awareness Campaigns: A Comparative Critical Review
por: Rovito, Michael J., et al.
Publicado: (2023)

Cannot write session to /tmp/vufind_sessions/sess_vk5fcmirhs2kt4so3b4pjdvqj1