Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach

Consumer well-being is a micromarketing concept that emphasizes on contributions of marketing activities in social welfare. The major objective of the current study is to analyze the impact of self-incongruence on brand dissatisfaction, brand hate, and consumer well-being. This study has utilized th...

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Detalles Bibliográficos
Autores principales: Attiq, Saman, Hamid, Abu Bakar Abdul, Shah, Hassan Jalil, Khokhar, Munnawar Naz, Shahzad, Amna
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9366433/
https://www.ncbi.nlm.nih.gov/pubmed/35967710
http://dx.doi.org/10.3389/fpsyg.2022.946362

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9366433/
https://www.ncbi.nlm.nih.gov/pubmed/35967710
http://dx.doi.org/10.3389/fpsyg.2022.946362

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