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Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach
Consumer well-being is a micromarketing concept that emphasizes on contributions of marketing activities in social welfare. The major objective of the current study is to analyze the impact of self-incongruence on brand dissatisfaction, brand hate, and consumer well-being. This study has utilized th...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9366433/ https://www.ncbi.nlm.nih.gov/pubmed/35967710 http://dx.doi.org/10.3389/fpsyg.2022.946362 |