Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value

Many researchers are currently showing interest in researching consumers who are purchasing the products with the help of new tools, and new kinds of markets are emerging rapidly. M-commerce is a prevalent mode of marketing and is famous among young people of Pakistan. Current research is planned to...

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Detalles Bibliográficos
Autores principales: Jia, Xinzhong, Alvi, Abdul Khaliq, Nadeem, Muhammad Aamir, Akhtar, Nadeem, Zaman, Hafiz Muhammad Fakhar
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9366553/
https://www.ncbi.nlm.nih.gov/pubmed/35967688
http://dx.doi.org/10.3389/fpsyg.2022.947916

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9366553/
https://www.ncbi.nlm.nih.gov/pubmed/35967688
http://dx.doi.org/10.3389/fpsyg.2022.947916

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