A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies

Marketing plays a key role in increasing the popularity of e-cigarettes. We conducted a systematic review of the existing literature published between 2003 and 2019 in eight databases to describe e-cigarette marketing communication messages by communication channels and marketing communication strat...

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Detalles Bibliográficos
Autores principales: Lyu, Joanne Chen, Huang, Peiyi, Jiang, Nan, Ling, Pamela M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Systematic Review
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9367763/
https://www.ncbi.nlm.nih.gov/pubmed/35954623
http://dx.doi.org/10.3390/ijerph19159263

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9367763/
https://www.ncbi.nlm.nih.gov/pubmed/35954623
http://dx.doi.org/10.3390/ijerph19159263

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