The Effects of the Type of Information Played in Environmentally Themed Short Videos on Social Media on People’s Willingness to Protect the Environment

This study used a 2 × 2 experimental design to explore the effects of message type (non-narrative vs. narrative information) and social media metrics (high vs. low numbers of plays) of low-carbon-themed social media short videos on people’s willingness to protect the environment. Subjects completed...

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Detalles Bibliográficos
Autores principales: Zheng, Shiyong, Cui, Jiarong, Sun, Chaojing, Li, Jiaying, Li, Biqing, Guan, Weili
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9367977/
https://www.ncbi.nlm.nih.gov/pubmed/35954877
http://dx.doi.org/10.3390/ijerph19159520

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9367977/
https://www.ncbi.nlm.nih.gov/pubmed/35954877
http://dx.doi.org/10.3390/ijerph19159520

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