The Role of the Emotional Sequence in the Communication of the Territorial Cheeses: A Neuromarketing Approach

Over the past few years, many studies have shown how territoriality can be considered a driver for purchasing agri-food products. Products with certification of origin are perceived as more sustainable, safer and of better quality. At the same time, producers of traditional products often belong to...

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Detalles Bibliográficos
Autores principales: Russo, Vincenzo, Bilucaglia, Marco, Circi, Riccardo, Bellati, Mara, Valesi, Riccardo, Laureanti, Rita, Licitra, Giuseppe, Zito, Margherita
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9368719/
https://www.ncbi.nlm.nih.gov/pubmed/35954114
http://dx.doi.org/10.3390/foods11152349

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9368719/
https://www.ncbi.nlm.nih.gov/pubmed/35954114
http://dx.doi.org/10.3390/foods11152349

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