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The Role of the Emotional Sequence in the Communication of the Territorial Cheeses: A Neuromarketing Approach
Over the past few years, many studies have shown how territoriality can be considered a driver for purchasing agri-food products. Products with certification of origin are perceived as more sustainable, safer and of better quality. At the same time, producers of traditional products often belong to...
| Autores principales: | , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9368719/ https://www.ncbi.nlm.nih.gov/pubmed/35954114 http://dx.doi.org/10.3390/foods11152349 |