Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation

With the increasing growth of online shopping, businesses are intertwining to establish new shopping antecedents. Customer experience has steadily become the most important source of retailers’ long-term competitive advantage via difference. To preserve long-term and sustained consumer loyalty, reta...

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Detalles Bibliográficos
Autores principales: Ahmad, Farooq, Mustafa, Khurram, Hamid, Syed Ali Raza, Khawaja, Kausar Fiaz, Zada, Shagufta, Jamil, Saqib, Qaisar, Muhammad Nawaz, Vega-Muñoz, Alejandro, Contreras-Barraza, Nicolás, Anwer, Naveed
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9369676/
https://www.ncbi.nlm.nih.gov/pubmed/35967631
http://dx.doi.org/10.3389/fpsyg.2022.897851

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9369676/
https://www.ncbi.nlm.nih.gov/pubmed/35967631
http://dx.doi.org/10.3389/fpsyg.2022.897851

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