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Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love
The use of e-commerce has exploded due to the impact of COVID-19. People with no experience in e-commerce prior to the COVID-19 pandemic began online shopping for their safety following the pandemic outbreak. As such, these newly joined customers have played a vital role in the rapid development of...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9376477/ https://www.ncbi.nlm.nih.gov/pubmed/35978786 http://dx.doi.org/10.3389/fpsyg.2022.968722 |