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Design of emotional branding communication model based on system dynamics in social media environment and its influence on new product sales

In the current social media environment, emotional branding communication has become a common marketing tool for brand owners, and therefore it has become particularly important and urgent to study it. Based on the perspective of brand equity theory, combined with the new characteristics of marketin...

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Detalles Bibliográficos
Autores principales: Zhang, Yin, Tu, Zhongfang, Zhao, Wenting, He, Lu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9379138/
https://www.ncbi.nlm.nih.gov/pubmed/35983199
http://dx.doi.org/10.3389/fpsyg.2022.959986