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Research on Price Influencing Factors of Third-Party Payment Platforms: An Empirical Study From China

In this article, we use the two-sided market theory as a support and take the operating data of eight Chinese third-party payment platform companies as samples, based on pricing models and multiple regression analysis, to build a price feature model for a third-party payment platform. The results sh...

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Detalles Bibliográficos
Autores principales: Wang, Na, Liu, Wen, Shi, Jinping
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9380842/
https://www.ncbi.nlm.nih.gov/pubmed/35983206
http://dx.doi.org/10.3389/fpsyg.2022.829568