Increase consumers’ willingness to pay a premium for organic food in restaurants: Explore the role of comparative advertising

Offering organic food is a new trend in the hospitality industry seeking sustainable competitiveness. Premiums and information barriers impede continued growth in organic consumption. This study aims to explore the role of comparative advertising (CA) in organic food communication. Three empirical s...

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Detalles Bibliográficos
Autores principales: Yu, Weiping, Han, Xiaoyun, Cui, Fasheng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9381812/
https://www.ncbi.nlm.nih.gov/pubmed/35992425
http://dx.doi.org/10.3389/fpsyg.2022.982311

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9381812/
https://www.ncbi.nlm.nih.gov/pubmed/35992425
http://dx.doi.org/10.3389/fpsyg.2022.982311

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