Cargando…

Increase consumers’ willingness to pay a premium for organic food in restaurants: Explore the role of comparative advertising

Offering organic food is a new trend in the hospitality industry seeking sustainable competitiveness. Premiums and information barriers impede continued growth in organic consumption. This study aims to explore the role of comparative advertising (CA) in organic food communication. Three empirical s...

Descripción completa

Detalles Bibliográficos
Autores principales:	Yu, Weiping, Han, Xiaoyun, Cui, Fasheng
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9381812/ https://www.ncbi.nlm.nih.gov/pubmed/35992425 http://dx.doi.org/10.3389/fpsyg.2022.982311

Ejemplares similares

How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products
por: Zheng, Manhua, et al.
Publicado: (2022)

Consumers’ willingness to pay premium under the influence of consumer community culture: From the perspective of the content creator
por: Ren, Jifan, et al.
Publicado: (2022)

The impact of anchor characteristics on consumers’ willingness to pay a premium for food—an empirical study
por: Maojie, Zhou
Publicado: (2023)

The effect of credence attributes on willingness to pay a premium for organic food: A moderated mediation model of attitudes and uncertainty
por: Huo, Hong, et al.
Publicado: (2023)

Consumer’s Willingness to Pay a Premium for Organic Fruits in China: A Double-Hurdle Analysis
por: Wang, Lijia, et al.
Publicado: (2019)

Factors Forming the Consumers’ Willingness to Pay a Price Premium for Ecological Goods in Ukraine
por: Kucher, Anatolii, et al.
Publicado: (2019)

Consumer demand for healthy beverages in the hospitality industry: Examining willingness to pay a premium, and barriers to purchase
por: Hallak, Rob, et al.
Publicado: (2022)

Understanding Key Factors Influencing Consumers’ Willingness to Try, Buy, and Pay a Price Premium for Mycoproteins
por: Dean, David, et al.
Publicado: (2022)

Consumers’ Willingness to Pay for Organic Foods in China: Bibliometric Review for an Emerging Literature
por: Li, Rui, et al.
Publicado: (2019)

Willingness to pay premium prices for green buildings: evidence from an emerging economy
por: Al Mamun, Abdullah, et al.
Publicado: (2023)

Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products
por: Al Mamun, Abdullah, et al.
Publicado: (2023)

Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19
por: Wang, Erpeng, et al.
Publicado: (2020)

Consumer acceptance of and willingness to pay for food nanotechnology: a systematic review
por: Giles, Emma L., et al.
Publicado: (2015)

A Study on Consumers’ Willingness to Pay for Remanufactured Products: A Study Based on Hierarchical Regression Method
por: Chen, Yao, et al.
Publicado: (2019)

Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets
por: Malarvizhi, Chinnasamy Agamudainambhi, et al.
Publicado: (2022)

Consumer Willingness to Pay for Food Defense and Food Hygiene in Japan: Cross-Sectional Study
por: Matsumoto, Shinya, et al.
Publicado: (2023)

Study on effect of collaborative governance participation willingness of online food delivery platform restaurants and consumers from perspective of control theory: Based on moderating effects of perceived risks
por: Dai, Xiaoting, et al.
Publicado: (2023)

Exploring youth consumer behavior in the context of mobile short video advertising using an extended stimulus–organization–response model
por: Tian, Kun, et al.
Publicado: (2022)

Taiwanese Consumers’ Willingness to Pay for Broiler Welfare Improvement
por: Yang, Yu-Chen, et al.
Publicado: (2019)

Chinese consumers’ willingness to get a COVID-19 vaccine and willingness to pay for it
por: Qin, Wen, et al.
Publicado: (2021)

Certified Coffee: Does the Premium Pay Off?
por: Taylor, David A.
Publicado: (2007)

Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products
por: Miller, Chadwick J., et al.
Publicado: (2021)

Direct-to-Consumer Drug Advertisements Can Paradoxically Increase Intentions to Adopt Lifestyle Changes
por: Mathur, Maya B., et al.
Publicado: (2016)

The Influence Exerted by Time Frames on Consumers’ Willingness to Buy Nearly Expired Food
por: Song, Mingrui, et al.
Publicado: (2021)

DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing
por: Hakim, Adam, et al.
Publicado: (2023)

Research on the Influence Mechanism of Consumers’ Perceived Risk on the Advertising Avoidance Behavior of Online Targeted Advertising
por: Wang, Hai Jian, et al.
Publicado: (2022)

Green advertising is more environmentally friendly? The influence of advertising color on consumers’ preferences for green products
por: Wenting, Feng, et al.
Publicado: (2022)

Perceived emotional states mediate willingness to buy from advertising speech
por: Nagano, Mizuki, et al.
Publicado: (2023)

Beyond asking: Exploring the use of automatic price evaluations to implicitly estimate consumers’ willingness-to-pay
por: Dezwaef, Jasper, et al.
Publicado: (2019)

Consumers’ Willingness to Pay for Food with Information on Animal Welfare, Lean Meat Essence Detection, and Traceability
por: Xu, Lingling, et al.
Publicado: (2019)

Does the COVID-19 Pandemic Change Consumers’ Food Consumption and Willingness-to-Pay? The Case of China
por: Yue, Wei, et al.
Publicado: (2021)

Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China
por: Xu, Lingling, et al.
Publicado: (2019)

European Consumers’ Willingness to Pay for Red Meat Labelling Attributes
por: Cubero Dudinskaya, Emilia, et al.
Publicado: (2021)

Insurance Fraud Casebook: Paying a Premium for Crime
por: Hymes, Laura
Publicado: (2013)

The impact of IoT security labelling on consumer product choice and willingness to pay
por: Johnson, Shane D., et al.
Publicado: (2020)

Exploring Consumers’ Interest in Choosing Sustainable Food
por: Hsu, Shih-Yun, et al.
Publicado: (2020)

Paying for the Greater Good?—What Information Matters for Beijing Consumers’ Willingness to Pay for Plant-Based Meat?
por: Wang, Hongsha, et al.
Publicado: (2022)

Follow Your Heart: How Is Willingness to Pay Formed under Multiple Anchors?
por: Lin, Chien-Huang, et al.
Publicado: (2017)

Can Housing Assets Affect the Chinese Residents’ Willingness to Pay for Green Housing?
por: Wu, Qian, et al.
Publicado: (2022)

Consumers in the Face of COVID-19-Related Advertising: Threat or Boost Effect?
por: Balconi, Michela, et al.
Publicado: (2022)

Cannot write session to /tmp/vufind_sessions/sess_kdl46bhamn0c2mn8rjbm0h5dme