Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity

This research aims to determine which dimensions of online convenience influence generation z consumers’ cognitive and affective attitudes and online impulsive buying behavior. The moderating effect of social media celebrity is also investigated to examine the attitude-behavior gap. A total of 348 r...

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Detalles Bibliográficos
Autores principales: Lina, You, Hou, Deshuai, Ali, Saqib
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9382081/
https://www.ncbi.nlm.nih.gov/pubmed/35992436
http://dx.doi.org/10.3389/fpsyg.2022.951249

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9382081/
https://www.ncbi.nlm.nih.gov/pubmed/35992436
http://dx.doi.org/10.3389/fpsyg.2022.951249

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