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Optimizing climate change communication: Context Comparison Model method
The Context Comparison Model (CCM) provides a promising avenue to guide persuasive communication development by highlighting the features of the communication context that require consideration, including source, target, and task variables. The model was tested in a study of global climate change. A...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9382098/ https://www.ncbi.nlm.nih.gov/pubmed/35992407 http://dx.doi.org/10.3389/fpsyg.2022.897460 |