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Optimizing climate change communication: Context Comparison Model method

The Context Comparison Model (CCM) provides a promising avenue to guide persuasive communication development by highlighting the features of the communication context that require consideration, including source, target, and task variables. The model was tested in a study of global climate change. A...

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Detalles Bibliográficos
Autores principales:	Seyranian, Viviane, Lombardi, Doug, Sinatra, Gale M., Crano, William D.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9382098/ https://www.ncbi.nlm.nih.gov/pubmed/35992407 http://dx.doi.org/10.3389/fpsyg.2022.897460

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