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How Social Exclusion Affects Consumers’ Color Preference

Social exclusion can cause negative changes on human beings both in the physiological and psychological aspects. Although considerable efforts have been devoted to study its effects on consumption behavior, little attention has been paid to the consequence that social exclusion might have on consume...

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Detalles Bibliográficos
Autores principales: Zong, Lu, Wu, Shali, Duan, Shen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9384841/
https://www.ncbi.nlm.nih.gov/pubmed/35992451
http://dx.doi.org/10.3389/fpsyg.2022.850086