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How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power
A significant characteristic of live streaming commerce is that popularity cues are tactically created and utilized to improve product sales, as atmospheric cues. However, research on live streaming commerce that investigates the effects of popularity cues is scarce. This study aims to reveal the ro...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9386244/ https://www.ncbi.nlm.nih.gov/pubmed/35992418 http://dx.doi.org/10.3389/fpsyg.2022.948634 |