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The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry
Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention in the home-sharing economy. Drawing on the revised stimulus organism response model and trust transfer theory, this paper examines how customer trust in home-sharing h...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9386451/ https://www.ncbi.nlm.nih.gov/pubmed/35992434 http://dx.doi.org/10.3389/fpsyg.2022.912339 |