Cargando…
Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context
Social media marketing has become one of the most significant growth paths for many businesses in today’s world. However, many companies are still unclear about using social media marketing to get their advantages, particularly in an e-commerce environment. In this background, this study is proposed...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9389151/ https://www.ncbi.nlm.nih.gov/pubmed/35992402 http://dx.doi.org/10.3389/fpsyg.2022.941058 |