Marketing training strategies that pharmaceutical sales managers use to reduce unethical behavior

BACKGROUND: Some pharmaceutical company sales representatives are using bribes to encourage increasing medication prescriptions. In 2012, GlaxoSmithKline paid $3 billion on a felony charge related to bribing doctors to prescribe the company's medications. Using Hunt and Vitell's general th...

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Detalles Bibliográficos
Autores principales: Sawad, Aseel Bin, Andrews, Kate
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Wolters Kluwer - Medknow 2022
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9393950/
https://www.ncbi.nlm.nih.gov/pubmed/36003235
http://dx.doi.org/10.4103/jehp.jehp_1081_21

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9393950/
https://www.ncbi.nlm.nih.gov/pubmed/36003235
http://dx.doi.org/10.4103/jehp.jehp_1081_21

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