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Marketing training strategies that pharmaceutical sales managers use to reduce unethical behavior
BACKGROUND: Some pharmaceutical company sales representatives are using bribes to encourage increasing medication prescriptions. In 2012, GlaxoSmithKline paid $3 billion on a felony charge related to bribing doctors to prescribe the company's medications. Using Hunt and Vitell's general th...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Wolters Kluwer - Medknow
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9393950/ https://www.ncbi.nlm.nih.gov/pubmed/36003235 http://dx.doi.org/10.4103/jehp.jehp_1081_21 |