Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India

The pandemic has accelerated e-commerce adoption for both consumers and sellers. This study aims to identify factors critical to the adoption of electronic markets (EM) during the pandemic, from the perspective of small sellers in non-metro cities. The research design utilizes core dimensions of the...

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Detalles Bibliográficos
Autores principales: Misra, Richa, Mahajan, Renuka, Singh, Nidhi, Khorana, Sangeeta, Rana, Nripendra P.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Research Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9395906/
https://www.ncbi.nlm.nih.gov/pubmed/36034153
http://dx.doi.org/10.1007/s12525-022-00578-4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9395906/
https://www.ncbi.nlm.nih.gov/pubmed/36034153
http://dx.doi.org/10.1007/s12525-022-00578-4

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