Cargando…
Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India
The pandemic has accelerated e-commerce adoption for both consumers and sellers. This study aims to identify factors critical to the adoption of electronic markets (EM) during the pandemic, from the perspective of small sellers in non-metro cities. The research design utilizes core dimensions of the...
| Autores principales: | , , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9395906/ https://www.ncbi.nlm.nih.gov/pubmed/36034153 http://dx.doi.org/10.1007/s12525-022-00578-4 |