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Effects of diffusion of innovations, spatial presence, and flow on virtual reality shopping
Virtual reality (VR) has developed rapidly, drawing more businesses to such development. Based on the diffusion of innovations theory (DIT), the study combines the flow theory and the satisfaction perspective to explore purchase intention influencing customers’ adoption of the VR shopping platform s...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9396208/ https://www.ncbi.nlm.nih.gov/pubmed/36017437 http://dx.doi.org/10.3389/fpsyg.2022.941248 |