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Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention

People pay much attention to food and health issues, more so these days. Organic food brings its own “organic” aura as soon as it is produced. Despite the many studies on organic food packaging at present, they mainly focus on packaging design, materials, and colors and pay less attention to packagi...

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Detalles Bibliográficos
Autores principales: Liang, Shichang, Qin, Ling, Zhang, Min, Chu, Yuxuan, Teng, Lili, He, Lingling
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9407136/
https://www.ncbi.nlm.nih.gov/pubmed/36010494
http://dx.doi.org/10.3390/foods11162494