Leader’s strategies for designing the promotional path of regional brand competitiveness in the context of economic globalization

In the era of economic globalization, the competitiveness of products on a global scale is increasingly achieved through effective and sustainable strategies for brand development by the leaders. This paper conducts an empirical study on regional brand competitiveness (BC) influencing factors. A res...

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Detalles Bibliográficos
Autores principales: Li, Pei, Du, Jianguo, Shahzad, Fakhar
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9407442/
https://www.ncbi.nlm.nih.gov/pubmed/36033070
http://dx.doi.org/10.3389/fpsyg.2022.972371

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9407442/
https://www.ncbi.nlm.nih.gov/pubmed/36033070
http://dx.doi.org/10.3389/fpsyg.2022.972371

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