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Leader’s strategies for designing the promotional path of regional brand competitiveness in the context of economic globalization
In the era of economic globalization, the competitiveness of products on a global scale is increasingly achieved through effective and sustainable strategies for brand development by the leaders. This paper conducts an empirical study on regional brand competitiveness (BC) influencing factors. A res...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9407442/ https://www.ncbi.nlm.nih.gov/pubmed/36033070 http://dx.doi.org/10.3389/fpsyg.2022.972371 |