Understanding Key Factors Influencing Consumers’ Willingness to Try, Buy, and Pay a Price Premium for Mycoproteins

Mycoprotein is a fungal-based meat alternative sold in food retail in various countries around the world. The present study builds on a multi-national sample and uses partial least square structural equation modeling. The proposed conceptual model identified key factors that are driving and inhibiti...

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Detalles Bibliográficos
Autores principales: Dean, David, Rombach, Meike, de Koning, Wim, Vriesekoop, Frank, Satyajaya, Wisnu, Yuliandari, Puspita, Anderson, Martin, Mongondry, Philippe, Urbano, Beatriz, Luciano, Cristino Alberto Gómez, Hao, Wendy, Eastwick, Emma, Achirimbi, Elma, Jiang, Zheng, Boereboom, Anouk, Rashid, Farzana, Khan, Imran, Alvarez, Beatriz, Aguiar, Luis Kluwe
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9416216/
https://www.ncbi.nlm.nih.gov/pubmed/36014797
http://dx.doi.org/10.3390/nu14163292

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9416216/
https://www.ncbi.nlm.nih.gov/pubmed/36014797
http://dx.doi.org/10.3390/nu14163292

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