Evolution of customer relationship management to data mining-based customer relationship management: a scientometric analysis

Scores of researchers have paid attention to empirical and conceptual dimensions of Customer relationship management (CRM). A few studies summarise the research output of CRM focusing on a specific industry. Nevertheless, there is scant literature summarising the research output of CRM in contrast t...

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Detalles Bibliográficos
Autores principales: Pynadath, Minnu F., Rofin, T. M., Thomas, Sam
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Netherlands 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9418653/
https://www.ncbi.nlm.nih.gov/pubmed/36060545
http://dx.doi.org/10.1007/s11135-022-01500-y

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9418653/
https://www.ncbi.nlm.nih.gov/pubmed/36060545
http://dx.doi.org/10.1007/s11135-022-01500-y

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